Connect with shoppers at every point along their digital purchase journey.

Walmart has changed the way people shop.
Your ads should, too.

These days, a shopping journey can start almost anywhere. But with nine out of ten Americans shopping at Walmart every year, a lot of those journeys end at Walmart. It’s why Walmart is not only the world’s biggest retailer, but also the world’s most competitive arena for consumer brands. As Walmart’s exclusive advertising arm, we can help you influence millions of shoppers along their entire purchase journey.

We have the solutions you need no matter what your goal or objective is

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  • Launch a new product
  • Educate shoppers on key product benefits
  • Drive online or in-store sales
  • Acquire new customers
  • Retain current customers
  • Gain actionable insights about your customers

What sets us apart

Shopper data at scale

We see billions of shopper behaviors based on 160 million omnichannel shoppers every single week—every search, every click, every transaction. We understand the behaviors that predict people’s purchase intent, so we can help you reach shoppers with the highest propensity to purchase your brand.

Closed-loop measurement

When you advertise with us, we can tell you, with confidence, how your advertising ultimately drove a sale—regardless of whether the purchase was made online or in store.

Walmart's exclusive advertising arm

We offer what no one else can: a direct connection to hundreds of millions of Walmart shoppers. If you want to reach relevant shoppers—whether they’re on, Pinterest, Facebook, Google or across the open web—we can do that.

* eMarketer, 2017