Own the entire digital purchase journey

Walmart is no longer just a performance-based platform. We are now focused on full-journey solutions, rest-of-market opportunities, and closed-loop measurement.

Full-funnel solutions
Retention
Awareness
Conversion
Intent
Consideration

Full-journey marketing solutions

As the largest retailer and grocery store in the United States, we see customers at every stage of the shopping journey which allows us to strategically design messaging, media buying and measurement tactics to help customers make better buying decisions through the ads they see.

Closed-loop measurement

We tell you if shoppers who saw your ad bought the product online or in store, and then compare them to shoppers who did not see the ad. We also provide relevant success metrics at each stage of the purchase journey.

  • · Brand lift
  • · Percent of exposed shoppers
  • · Search lift
  • · Product view lift
  • · Add to cart
  • · ROAS